copywriter
A global brand that
connects with Peruvian's heart
KFC is more than a brand, it's almost an American way of life.
However, since 1981, is a bucket where Peruvian families gather around
at least once a week to enjoy their favorite meal: chicken.
Each July, like in the United States, Perú celebrates its national holidays
and KFC always stands with its iconic red and white campaign (as the colors of our flag 🇵🇪)
In 2021 we launched for a limited-time offer our first local recipe: Sabor Criollo.
Due to the great response of the people, the next year we continue selling this recipe
and also added a new Peruvian hot sauce (Aji Criollo) as the perfect match
When Peruvians started going out after the pandemic, they wanted to have fun away from home.
That was the perfect moment to launch a multisensory experience inside an 8-meter-high bucket, where not only KFC pieces of chicken were seen... but also felt with the whole body
Every day there's something new to say to the Peruvians. And it's very fun to create it!